If you own a business in the 21st century or you work in the marketing department of any organization, you would know that without digital marketing there is no survival. Companies who are not investing in digital marketing get eaten up by their competitor, so to compete in today's tough and ruthless business world, you need to invest in digital marketing.
There are many effective ways you can carry out digital marketing. However, you have to select those digital marketing strategies that resonate with the nature of your business. No marketing is bad marketing, but you should never overdo it. Always make sure to use the right tools and platforms for digital marketing. You don’t have to invest in all of the digital marketing platforms. Study the market, study the platforms, and make your decision very carefully.
We have gathered a list of digital marketing trends that have worked effectively in 2020. So if you are looking for the most effective digital marketing trends in 2020 then you have to check out the following list.
TikTok Marketing
Instagram may have overshadowed Facebook as the best marketing platform online, but there is one app that is quickly gaining a lot of popularity with businesses, and that app is TikTok. TikTok may be involved in a lot of controversies and political trade wars but there is no denying that it has great marketing potential. This is why many businesses in 2020 are investing in TikTok marketing.
Artificial Intelligence and Chatbots
There is no future without AI. We as a human race are incorporating AI in all aspects of life, and business is not different. There have been studies that suggest that AI Chatbots are going to be the future of customer service. Many businesses in 2020 have opted for AI Chatbots and experienced the benefits it offers. So try to incorporate more and more AI in your business practices for a more smooth and efficient operation.
360 Videos and Interactive Content
People love interactive content. The 360-degree images and videos are quite popular on social media these days. So using this feature to market your product is going to help you. When you are watching an interactive 360-degree video, it gives you a real feel and takes you to the actual place of the video.
Live Shopping
This is a relatively new trend as compared to other trends on this list. Live Shopping has completely changed the game for marketers. It is the practice of using the live streaming feature on social media platforms to market your product or service. Some brands even combine influencer marketing and live shopping to maximize their marketing efforts. This is one trend you should follow. One of the reasons that it is so popular is because the customers can directly ask questions related to your product.
Influencer Marketing
In the present day, influencer marketing is one of the most popular forms of marketing in the online business arena. In influencer marketing, brands join hands with some of the popular personalities on the internet and let them tell their followers how good the company’s product is. The influencer can be anyone from a famous YouTuber, to a person with a large following on Instagram. One example of an influencer can be Pew Die Pie. He is one of the most famous YouTubers. Now when brands collaborate with him to market their products, they are involved in influencer marketing.
These are five of the most effective digital marketing trends in 2020. So if you are confused about what marketing strategies you should opt for, try investing in the above-mentioned digital marketing trends.