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The Rise of Influencer Marketing

Updated: Sep 10, 2021

Influencer marketing has been around for decades in one way or another. There is no doubt that social media is one of the most powerful marketing tools in the modern world. So the people who have a large following on social media can help you with marketing your brand. To some extent, it is the same as using a celebrity for TV commercials, but the reason influencer marketing is more powerful is that it can reach billions of people at the same time, even the people who don’t follow the respective influencer can find out about your product through shares and viral content.

What Do the Managers/Owners Say About Influencer Marketing?

2010 was when influencer marketing took off. A 2017 Study showed that many managers considered influencer marketing the best way to acquire more customers. This is a very important stat and shows the importance of influencer marketing. Since then influencer marketing has taken off.

Social Media Apps and Influencer Marketing

Instagram was one of the pioneer social media platforms that facilitated influencer marketing. However, these days influencer marketing can be carried out on many other social media apps including Facebook, YouTube, and TikTok. Influencer marketing has seen massive growth in the past few years. To this day it is considered an important marketing technique by brands. With influencer marketing being carried out on relatively newer apps like TikTok, it shows that social media apps that do not facilitate influencer marketing will not be as popular amongst the general public as other apps and platforms.

Increased Google Search

There has been an increase in search of influencer marketing on Google. This shows that more and more people are looking to understand and use this marketing technique. If influencer marketing wasn’t working or if it wasn’t effective then people would be searching for it for their business. People want to succeed which is why they are always looking for the best ways to market their products and services, and it is clear from the increased search for influencer marketing that people want to invest in it.

Current State of Influencer Marketing

There is no denying that influencer marketing has shown a lot of promise in the last few years and businesses are still using it to promote their products and services. There has been a lot of growth in the field as compared to the past few years. Businesses are spending millions of dollars on influencer marketing and they are seeing positive results as well.

What Does the Future Hold for Influencer Marketing?

Well, the question here should be “what does the future hold for businesses that do not invest in influencer marketing?”. Influencer marketing is expected to grow even more in the future, so it is imperative for businesses to start investing in it. As time passes, new and improved digital marketing techniques are introduced to the world, however, influencer marketing is one aspect that is bound to stay relevant for a very long time.

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