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The Rise of Artificial Intelligence in Digital Marketing

When we talk about AI, the first thing that comes to mind is a race of humanoid robots that are one day going to take over the world. The truth is that AI has already overtaken our lives. To be honest, AI has helped businesses run their operations in a very smooth and effective manner. This is why you can see more and more AI tools and practices being implemented in digital marketing.

Today, AI is a very important part of digital marketing. Without AI, we wouldn’t have many essential tools and platforms that are needed for the efficient running of the business. Let's take a look at how AI has helped in making things better for digital marketers.


Improved SEO

Search engine optimization is one of the most important aspects of digital marketing. It helps to increase the visibility of your brand and attracts more traffic to your website and social marketing platforms. More traffic means more customers which eventually leads to more profit. Now there are many ways you can perform SEO, but when you incorporate AI in your SEO practices, then you are bound to get the best results. You can find many AI softwares that are specifically designed to help with your SEO.


The benefit of Artificial intelligence is that you can use it to perform SEO in different aspects of the business whether it is written content, audio, or video. SEO relies on machine learning to carry out searches and to show the right results to the right people. Without a sophisticated AI, there would be no machine learning and hence no SEO. The reason you see certain answers in your search engine results is that the AI processed and calculated your past behavior and then showed you the best results after learning about the pattern of your search history.


Precision Targeting In Ads Bidding

Ever wondered why you see a certain advertisement when you visit any website. There are different brands offering the same product so why do you see an advertisement from Brand A and not from Brand B. Well, this is because the AI calculated that the product offered by Brand B is more suitable for you, and once you compare the two products you will find this to be true. The bidding for digital ad placement is also done with the help of artificial intelligence. This is why you see advertisements for the products you are usually interested in.


Chatbots

Chatbots are considered the future of customer service in the online business arena. You don’t have to hold your phone for hours and hours just to get to the customer representative. Chatbots are backed up by extensive company data and knowledge which can help you with your queries and problems.


These are just some of the benefits that AI brings to the "digital marketing" table, however, there is a large list of benefits digital marketers can enjoy from artificial intelligence.

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