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  • Writer's pictureFLP Group

The Importance of Instagram Stories

Instagram is one of the best places to market your brand and build a supportive community, but are you taking advantage of all that Instagram has to offer? Instagram stories are extremely important when marketing your business. Stories allow you to share new ideas, get instant feedback, and make your brand approachable in a creative way. Let’s dive into a few reasons why you should be using Instagram stories to grow your brand.

Stories Increase Engagement

First things first, stories show you are active. It’s important to let your audience know you are constantly creating. Thankfully, Instagram has provided top notch features within stories so you can better understand and connect with your audience more than you would by simply reading and responding to comments. Tools such as polls, ask questions, emoji sliders, and stickers allow your followers to rate, vote, and voice their opinions on your content. Not only do these interactions increase engagement, but they allow you to craft a customized content strategy based on the valuable feedback you receive.

Instagram stories are also discoverable, meaning people who don’t follow you can still view your posts. Take advantage of this generous pool of prospects!

Stories Boost Sales

Second, stories boost sales through shoppable content. If your brand sells products, listen closely! Instagram offers a ‘Shoppable Stories’ feature where brands can tag products from their product catalogs. The user will be prompted with a swipe up link where they can directly purchase the tagged product(s). People will be more convinced to purchase a product through a quick shoppable swipe rather than digging through your website trying to find a particular product. No one has the time for that!

Pro Tip: We recommend creating shoppable stories that show how your product is used, why people love your product, and why your product is better than competing brands.

Stories Show Transparency

Lastly, stories are a great way to build a connection with your audience. By showing behind the scenes and more personal content, your audience will be able to relate to the people behind your products and their personalities. You don’t want your stories to always feel like an advertisement! We recommend posting sneak peaks of future plans, making a team video, and recording parts of your everyday life.

So what are you waiting for? Are you ready to start using Instagram stories? If you truly want your business to grow, Instagram stories are a vital part of your success. Through increased engagement, boosted sales, and a transparent brand, stories are the prime tool to achieve high results at low costs.

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