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Marketing Terms You Need To Know As A Business Owner

Here are some common marketing terms that you may find useful as you build your business. We hope these help you get record-breaking sales and understand Marketing a little bit better.

  1. Branding: This refers to the process of creating a unique name, image, and identity for a product or company. It includes elements such as a logo, slogan, and color scheme, and is designed to differentiate the product or company from its competitors and create a lasting impression in the minds of consumers.

  2. Marketing mix: This refers to the four key elements of a marketing plan: product, price, promotion, and place. The marketing mix helps companies determine how to effectively market their products or services to their target audience.

  3. Target market: A target market is a specific group of consumers that a company is trying to reach with its marketing efforts. Companies often segment their target market based on factors such as age, gender, income, location, and interests.

  4. Customer segmentation: This is the process of dividing a target market into smaller groups based on shared characteristics or needs. Segmentation helps companies tailor their marketing efforts to specific groups of consumers and increase the effectiveness of their marketing campaigns.


  1. Customer personas: A customer persona is a fictionalized representation of a company's ideal customer. It helps companies understand the needs, wants, and behaviors of their target audience and create marketing campaigns that are more likely to resonate with them.

  2. Marketing funnel: The marketing funnel is a visual representation of the steps that a potential customer goes through as they move from awareness of a product or service to making a purchase. The funnel typically includes stages such as awareness, interest, consideration, and conversion.

  3. Conversion rate: The conversion rate is the percentage of website visitors who complete a desired action, such as making a purchase or filling out a form. Companies track their conversion rate to measure the effectiveness of their marketing efforts and optimize their campaigns to increase the number of conversions.

  4. Lead generation: Lead generation is the process of attracting and capturing the interest of potential customers for a product or service. Companies use various tactics to generate leads, including content marketing, social media marketing, email marketing, and search engine optimization.

  5. Customer acquisition cost (CAC): This is the total cost of acquiring a new customer, including marketing and sales expenses. Companies track their CAC to understand the profitability of their marketing efforts and optimize their campaigns to reduce costs and increase customer acquisition.

  6. Customer lifetime value (CLV): CLV is a prediction of the total value that a customer will bring to a company over the course of their relationship. It helps companies understand the potential return on their marketing investments and prioritize their efforts to acquire and retain high-value customers.

Need a stellar marketing strategy? Get in touch with us today and let's chat!

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