When social media first started gaining popularity in the early 2000s, no one thought that it would turn into a powerful business platform that it is right now. Experts believed that it had the potential to do some great things and be innovative, but to entirely revolutionize the business world was a bit of a surprise. In the present day, digital marketing is one of the most important aspects of the marketing strategy for any business. You cannot survive in today's business world if you aren’t investing in digital marketing.
Now there are many different ways you can market your business online but the newest social media trend tops it all. The live shopping trend has completely changed the marketing game. Research tells us that video marketing always sells more, as compared to still visuals. So when you market your product on live stream you are bound to attract a lot of attention and eventually a lot of customers.
What Exactly Is Live Shopping
Most social media apps these days have a live streaming feature. Anyone can use that feature to live stream what they are doing. Whether you are on YouTube, Facebook, or Instagram, you can take advantage of the live stream feature and marketing your product. Marketing your product on live streaming on social media is known as live shopping. When you are streaming, you will always see people comment under the video showing their interest in your product.
Live shopping can be done for anything. It can be a person showing his or her collection of products that needs to be sold or it can be a celebrity acting as a sponsor for a big brand.
How Is Live Shopping On Social Media Changing the Entire Marketing Game?
The Real Feel
One of the biggest ways that live shopping is transforming ecommerce is by giving people the REAL FEEL of shopping. You no longer have to go and read the different features of the products you want to buy, you will have a speaker on the stream telling you all about it. The best part is that you can post your question or comments about the products in the comments below and the streamer might reply to your comments. So it is the same as if you were in a store and you had a question about the product from the seller.
More Engagement
Live shopping has been shown to enhance engagement in the audience. People are more inclined to listen to you if you are on a live stream. It gives more power to the potential customers and thus they not only prefer live shopping, but they also enjoy it.
Video Is Known To Sell More than Other Forms of Visual Marketing
Following up from the last point, video marketing is also known to enhance engagement and when it is combined with live streaming, then you get a perfect match. People are naturally more attracted to videos where the seller is telling them about the features of the product. No one wants to look at a large pamphlet when you have a guy on your screen telling you the same things in a more effective and practical manner.
Live Stream Notifications
Some brands offer special sales for their viewers who join their live streaming sessions. This also increases interest in live shopping. The best part about this is that you can turn on notification for live streaming. Other marketing posts can get buried in the plethora of posts all over the brand's social media page but once they start a live stream you can join and see what it is all about. Some brand even announce their live stream days before it happens so it helps to build up the anticipation in the minds of the consumers.
These are some of the ways that live shopping is changing the entire marketing game. As this method has been very popular amongst viewers and potential customers, more and more companies are moving towards live shopping.