Gone are the days when TV advertisements were considered as the most powerful and effective form of marketing. These days, it’s all about social media marketing. In the last few decades, social media marketing has presented itself as the most effective way to market you business. However with so many businesses incorporating social media marketing in their marketing strategy, it has become difficult to effectively differentiate themselves from their competitors.
This is why businesses have to come up with new and updated social media marketing tips and tricks to create a competitive advantage. Let’s take a look at 5 of the top social media marketing strategies that can help promote your business in 2020.
1. Arrange Contests: Challenge Your Audience
Challenge your audience on social media platforms. Arrange a contest or ask a question and ask your followers to answer it. Hold a lucky draw amongst the people who answer that question right. This will increase the traffic on your social media profile. Many people would comment on it to win the prize which will surely improve the reach of your business.
2. Invest In Influencer Marketing
Influencer marketing is very popular these days. It may be difficult to find a popular influencer that isn’t sponsored by a business however if you find one, don’t wait a second to invest in the influencer. Ask the influencer to promote your product on their channel or profile. In addition to asking influencer for one time endorsements you can also partner with them on different projects on lengthier terms.
3. “Video” Is Still Very Important In 2020
Video is known to be a more powerful marketing than still images. It has always been more successful when it comes to marketing and that is still very true in the modern world. Don’t shy away from investing in video marketing, whether its social media , LCD Billboards or any other platform where you can have video advertisements, they can all do wonders for your business.
4. Use Updated Tools and Latest Trends
Adapt, Change and Update. It is imperative that you use the latest tools and trends to promote your business. One very powerful example of this would be to promote your business on TikTok. Posting videos on TikTok is one of the latest and the most popular trends in 2020. Many businesses are taking advantage of the popularity of TikTok. So if you want to effectively promote your business in 2020 then TikTok is one program you should definitely have some presence on.
5. Start Podcasting
Like Influencer Marketing, podcasting has also become a very popular way of marketing. Many celebrities and businesses have started their own podcasts and attracted a lot of new listeners and potential clients. If you are running a business then the best way to use podcasting would be to combine it with influencer marketing, where you and the influencer can talk about (and promote) your products and services.
These 5 social media marketing tips can be very effective in 2020 for promoting your business. The best part about these tips is that you don’t have to wait for weeks or months to see the results. Once you incorporate these techniques in your marketing strategy, you are bound to see some amazing positive results right away.