Hey! Are you using influencer marketing for your brand? If not, now’s your time to start. More and more businesses are turning to influencer marketing as their main source of activity to attract audiences due to the huge impact influencers have on their followers. And yes, you will get results. Check out these 5 reasons why you should be using influencer marketing for your brand.
1. Influencers Create Content
Creating fresh, engaging content is vital when it comes to social media marketing. Brands are constantly trying to find new ways to make their videos and pictures go viral. So why not hire an influencer to do the hard part for you? Influencers simplify the process of content creation by providing a credible testimonial or product review in exchange for financial compensation or complimentary product. Influencer reviews are thriving on TikTok as the general audience processes these videos as unbiased, and will be more likely to purchase your product compared to simply seeing an ad.
2. Influencers Generate Sales
Influencers allow your brand to tap into new, niche audiences so your message is more likely to resonate and result in conversions. After all, aren’t conversions one of your main goals? We recommend initially reaching out to micro influencers, people with 1K-100K followers, as opposed to a celebrity or regular influencers with over 100K followers. Building a relationship with a micro influencer in your field results in high engagement, brand trust, and a loyal following. Influencers are essential to converting potential clients into returning customers.
3. Influencers Build Brand Credibility
People follow influencers advice because they trust that the influencer will advertise only the products that personally resonate with them. In turn, trust is applied to the brand. Through influence and sincerity, influencer marketing can deem a brand trustworthy through the power of a single video. So crazy!
4. Influencers Have High Engagement
Engagement rate is a metric used to assess the number of interactions with a piece of content. In other words, it is the amount of emotional connection, time, and thought that the client is willing to give to the brand. Influencers provide a high level of engagement by interacting with followers, responding to comments, and asking questions on stories. They are in contact with their audience around the clock, building a strong emotional connection to the brand.
5. Influencers Form Partnerships
Lastly, influencer marketing can be the start of many powerful relationships. Finding and sticking with an influencer who seamlessly represents your brand for the long-haul could lead to possible events, joint ventures, and even new product launches.
So what are you waiting for? Get on Instagram or TikTok and start your search! As you look for influencers, make sure to look at the quality of their followers, be authentic, and show your appreciation. Remember… It only takes one post to go viral.