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10 Digital Marketing Tips & Tricks

Regardless of the industry, digital marketing is crucial for a business’s success. Marketing online creates connections with customers and allows for a greater understanding of exactly what customers want. Tools such as analytics and digital marketing softwares not only allow businesses to estimate consumer behavior, but they allow businesses to carefully craft a strategy to target and cater to a specific audience. When implemented correctly, digital marketing will produce astronomical results. Here are our top 10 digital marketing tips and tricks from one of the top marketing firms in Houston; For The Love Of People Group.

1. Have A Social Media Presence

Without being seen online, there’s almost no way to stand out amongst your competitors. Figure out which social media channels your audience will resonate with and get to posting! We recommend starting with 4-5 posts per week to build brand awareness and credibility.

2. Spend On Digital Advertising

Online advertising on platforms such as Facebook, Google Ads, Bing Ads, Instagram, and Pinterest are a great way to reach new prospects and generate sales. Start small. Try allocating $5-$10 per day for an advertisement on multiple platforms to get a feel for what works and what doesn’t.

3. Understand Design

A huge part of digital marketing success is design. Whether it be the design of a website, app, social media profile, logo, or infographic, strong design skills are a must. We recommend beginners start exploring Canva before transitioning to Photoshop as they offer many free templates, fonts, and images for inspiration.

4. Create An Email List

Gathering people’s email addresses to share updates, sales, and business progress creates friendly reminders and builds relationships from the get go. However, make sure to only send useful information and avoid spamming your email list.

5. Track Analytics

It’s important to gain insight to your digital marketing efforts so you can adjust your marketing strategy and evaluate what is and is not growing your business. A number of great tools exist to track analytics such as Google Analytics, Buffer, and SocialPilot. You can even access analytics directly from each individual social media network.

6. Ensure Your Website Is Mobile Friendly

Optimizing your website for mobile access is crucial. As more and more people use smartphones and tablets to access the internet, your content needs to be available on ALL screen sizes.

7. Partner With Influencers

Influencers are valuable for a reason. They work! Influencer marketing adds credibility to your brand, allows you to tap into niche audiences, and quickly boosts your brand image.

8. Use Different Kinds Of Content

Don’t be boring! Remember to use various types of content such as pictures, videos, audio, infographics, and even GIFs. Content should be entertaining, appropriate, and informative.

9. Blog… Consistently

No list of digital marketing tips is complete without mentioning the importance of blogging. Consistently blogging boosts SEO while adding expertise and value to your business. What if I told you your business was more likely to be found online via search engine if you posted one blog per week?

10. Stay In The Know

Keeping up to date with your competition will help you differentiate your online content and business tactics. We recommend setting a reminder to Google ‘New Marketing Tips’ at the start of each month to stay up to date with the latest digital trends.

Your turn! Are you ready to dominate the online world? We hope our list of tips and tricks will come in handy and contribute to your digital marketing success. Book a call below to see how we can help get your digital marketing strategy started.

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